Constructing the Grand Slam Offer (C.R.A.V.E.)

If you have to "hard sell" on the phone, your offer is broken. A Grand Slam Offer does the selling for you.

The Physics of Value

We use the C.R.A.V.E. framework to audit and build offers within the StrataOS engine.

• C - Core Promise:The one singular outcome. e.g. "Add $10k MRR."
• R - Risk Reversal:The safety net. If it doesn't work, what happens? "We pay you."
• A - Assets (The Stack):The tangible deliverables. Stop selling "Consulting." Sell "The Protocol, The Templates, The Audit."
• V - Value Logic:The math. "If you pay $5k and get one client worth $20k, the return is infinite."
• E - Economic Anchor:The comparison. "Cheaper than a minimum wage employee."

When you run the Offer Architect agent, it forces you to define these 5 variables before writing a single word of copy.